LOTTE indicates interconnectedness with LOTTE Group by using
wordmark of LOTTE GROUP CI and DEPARTMENT STORE was
added to represent type of business.
Wordmark of LOTTE DEPARTMENT STORE is a core element of LOTTE Corporate Branding and is used for open media representing
LOTTE DEPARTMENT STORE and plays an significant role to deliver of corporate image. Therefore, shapes and colors must be controlled
by clear regulations.
Succeeded to the primary color gold, which is one of important assets of LOTTE DEPARTMENT STORE. Champagne Gold was used to suggest more classy and sophisticated feel.
As an auxiliary graphic element, Graphic Motif using ribbon was developed to symbolize thoughtfulness in responding to the customer, which allows the expression of stylish and sophisticated image of LOTTE DEPARTMENT STORE in various designs.