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About Company

CI

corporate identity

LOTTE indicates interconnectedness with LOTTE Group by using
wordmark of LOTTE GROUP CI and DEPARTMENT STORE was
added to represent type of business.

Corporate Wordmark

Korean/English wordmark

Korean/English wordmark

Wordmark of LOTTE DEPARTMENT STORE is a core element of LOTTE Corporate Branding and is used for open media representing
LOTTE DEPARTMENT STORE and plays an significant role to deliver of corporate image. Therefore, shapes and colors must be controlled
by clear regulations.

Color System

  • champagne gold

    Champagne Gold

    PANTONE
    8003C
    CMYK
    C42 M41 Y47 K26
    RGB
    R135 G118 B105

  • dark brown

    Dark Brown

    PANTONE
    412C
    CMYK
    C8 M20 Y15 K85
    RGB
    R56 G47 B45

  • silver

    Silver

    PANTONE
    877C

Succeeded to the primary color gold, which is one of important assets of LOTTE DEPARTMENT STORE. Champagne Gold was used to suggest more classy and sophisticated feel.

Graphic Motif

  • Basic Unit

    basic unit

  • Module 1x2

    module

As an auxiliary graphic element, Graphic Motif using ribbon was developed to symbolize thoughtfulness in responding to the customer, which allows the expression of stylish and sophisticated image of LOTTE DEPARTMENT STORE in various designs.