Award

National Customer Satisfaction Index

* Ranked top in 2006 among retailers for the fourth consecutive year according to the National Customer Satisfaction Index (NCSI) jointly compiled by the Korea Productivity Center and Chosun Daily. In the National Customer Satisfaction Index, a joint study conducted by the Korea Productive Center, Chosun Daily and the University of Michigan, Lotte was found to be the absolute most popular retailer among all Korean retailers four years in a row.

Korea Retail Award

*Awarded the 2006 President¡¯s Prize for merit in the retail industry by the Korean Chamber of Commerce & Industry (KCCI) and Maeil Business Daily. Lotte was honored with the 2006 President's Prize for its contribution to protecting consumer rights and raising the level of consumer confidence in the retail industry by placing top priority in its clients needs.

National Brand Competitiveness Index

* Ranked top among retailers at the National Brand Competitiveness Index (NBCI) in 2006 for three consecutive years according to the Korea Productivity Center and JoongAng Ilbo - Lotte was found to have the highest brand recognition and best brand?image among all Korean retailers. - Won the first NBCI award in October 2006

Brand Power

Recognized as Korea¡¯s best power brand for 8 consecutive years (1999 ~ 2006) by the Korea Management Association (KMA). Research performed by KMA showed that Lotte gained the top spot on the ¡®Brand Power Index¡¯ of the Department Store sector for 2006

Corporate Image

* The Korea Management Association recognizes Lotte as the corporation with the Best Image for 4 consecutive years. (2000 ~ 2003) Lotte scored the highest in a survey that measured corporations on several key areas. The areas surveyed were: quality of products and services offered, contributions to the local community, corporate reliability and corporate brand awareness.

Star Brand

* The Korea Economic Daily names Lotte as ¡°Star Brand¡± for 7 consecutive years. (2000 ~ 2006) Consumers rated Lotte as the retailer with the best brand value.

Miscellaneous

* Ranked top in the National Customer Satisfaction Index(NCSI) in Dec 1999. (Research performed by the Korea Productivity Center and Chosun Daily) * Ranked top in the Korea Customer Satisfaction Index for 2 years (2000 ~ 2001) by KMA * Rated as the No. 1 retailer for 2 consecutive years (2000 ~ 2001) by readers of the Korea Economic Daily. * Acquired ¡®Guaranteed Quality¡¯ certification by the Agency of Technology and Standards. (MOCIE: Ministry of Commerce, Industry and Energy)